write THE future

Designed as a compliment to the big budget Nike World Cup commercial.

This website allowed the user to experience the highs and lows of the fast paced football career much like their heroes in the 2010 World Cup Nike campaign ‘Write the Future’.

Using bespoke technologies across multiple platforms. Users were able to upload a photo of themselves that was then turned into a 3D model and comped in to 18 different scenarios that told the unique story of your career highlights and challenges.

Live 2010

Play the screen recording of the user experience.

The user could enter their name, upload their photo, choose a headline and see it rendered into a video clip where they become the subject/hero of their own football career.

Television Commercial by Wieden+Kennedy Amsterdam. The digital experience was designed to complement this piece.

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