WISR - NEW BRAND PLATFORM - KRISTIAN SALIBA / CREATIVE DIRECTOR

WISR - NEW BRAND PLATFORM

Working with Bear Meets Eagle on Fire. I was charged with leading the digital aspects for this project. I helped to articulate the brand platform ‘FOR YOUR SMART PART’ conceptually and visually in all digital and interactive mediums. Taking the simple and clever thought, delightful sense of humour and irreverent tone of voice we created experiences that are modern and engaging. Helping our client Wisr to stand out from their competition.
Building a strong extension of the tone set in the TV commercials with new vibrant and exciting graphic art, interactive sequences and animation.

Visit the site here.

Reference - TV commercials in market for new brand platform
'BILLY'

'SUZIE'

'WAYNE'

Colour is a vital part of the Wisr brand. We made extensive studies on pairings for usage in all mediums and extended the usage to cover digital and product applications.

A loan calculator that embodies the brand purpose and looks like something you'd want to use

We created illustrations for each product and loan type.