Based on the insight that some women may possess a strong personal style they don't always express this in their homes.
This ad paints a portrait of our heroine who has a vibrant ‘tribal’ themed personal style depicted in her personal effects and hobbies, which stands as a contrast when we see her in her ‘rather plain’ bedroom the ad then resolves to her transforming her room to match her style over a ‘stop frame’ sequence.
The aim is to empower women to ‘make their home their own’ with IKEA’s textiles range.
On air October 2012