Spotify Australia wanted to use existing users to get more Student Premium sign ups.
Knowing students are tight on cash and that we could help out, we created the Spotify Student Store online stocked with everything needed to survive university life: giant Nutella jars, festival tickets, food delivery vouchers, & even entry to exclusive Spotify events. Everything in the store was free, redeemed by credits earned from signing up for Spotify or referring friends.
Watch the case film.