Google Play needed to raise awareness in the Italian market.
We came up with an experience that let users discover movies like never before and help raise the profile of Google play movies.
Using Google Street View technology we mapped iconic scenes to their locations. When on the street users can explore the environment and surrounds that movie magic was made of and learn a thing or two about the the films and how they came to be.
Users can also view scenes that match up to their real environments, giving you a breathtaking new perspective on the films that you know and love. Allowing you to see them in a completely new light.
Watch the case film.