The launch of the new fragrance 'Bleu' for Guerlain. La Petit Robe Noire (The Little Black Dress) was to be launched into digital space.
To tell her story we chose Google Spotlight Stories (a dynamic interactive story telling platform) where the user controls the the action. This was first ever branded content piece on the platform.
It was the perfect medium to take our tech savvy audience on an exiting journey of bringing Parisian chic to the world through unexpected discoveries.
Watch the case film.
Interactive film - best experienced on a smartphone.
At Vivatech, (Europe's largest tech event) Paris 2017.
On the LVMH stage with my client Delphine talking about the project journey.