The digital/social component of the famous and highly awarded 'BE STUPID' campaign from Diesel. We had to prove that it was also possible to Be Stupid online by making the first-ever social-interactive-music-video-lookbook.
Part homage to Jean-Luc Godard's 'Bande à part' cafe scene and part music video for Josep Xorto's 'A Hundred Lovers'.
We used real Diesel customers (who could dance), as our cast and designed interactive sequences for this world-first interactive experience. It was listed in the top 20 digital experiences of all time.
As the interactive director at Stink Digital, I was charged with making the interactive sequences exciting, engaging, usable and a little bit stupid.
Screen capture of interactive film and lookbook.