I was thrilled to work with Australian tech unicorn Canva and be asked to develop their first-ever brand campaign. In collaboration with the internal creative team, we landed on the idea that Canva's power is in helping people achieve their goals by making design and communications more accessible. And that realising your ambitions is possible with Canva. Along with the call to action, 'What will you design today?'
It became the global storytelling platform from which over 900 pieces of content were made; this included 'design stories' featuring real users who accomplished amazing feats using Canva—demonstrating the many features and impressive results the software can produce for all walks of life.
Design stories - Feature 'Elsewhere' business case study. Youtube content.
Design stories - Feature 'Youthtopia' conservation movement. Youtube content.
Design stories - Feature 'Pleesecakes' business case study. Youtube content.