IKEA's communications platform 'Have a go' was about inspiring and enabling people to engage with the IKEA brand.
'Klippbok' is a moodboard tool using IKEA products. The online inspiration tool and iPad app allowed users to browse the IKEA product range select and combine furniture sets.
KLIPPBOK was recognised by Google’s Creative Sandbox, SXSW and Art, Copy & Code and lauded as a poster child for the future of marketing.
KLIPPBOK was considered so progressive for its time it was featured in Google's vision for the future of creative advertising and marketing. Art, Copy & Code is a Google initiative created to explore new ways in which technology can help build brands in a digital world. We develop campaigns and experiences that we hope people will love, remember and share.